Here is the finished logo for Earthstrong Accessories. I wanted the logo to have elements of earth as well as an elephant. I also wanted a sort of rainbow element because crystals are so colourful. Another facet of the logo is the geometric lines on both the earth and elephant to resemble the geometry of stones in their raw rough state for example on Amethyst geodes. As well as the lines that occur once they've been polished and faceted. The lines are rough and strong just like stones themselves and they balance the feminine curves of the globe and elephant.
I really like how this logo has turned out. Of course, as Earthstrong grows it may come to need revision and updating however, for now, it works well.
with Love xx
Eli